Gloria suffers through 20 costume changes

Anthony Jowitt and Gloria Swanson in The Coast of Folly (1925)

David Powell and Gloria Swanson in Her Gilded Cage (1922)

Elliott Dexter and Gloria Swanson in Something to Think About (1920)

"Her Husband's Trademark" Gloria Swanson 1922 Paramount **I.V.

"Her Husband's Trademark" Gloria Swanson with Director Sam Wood behind the scenes. 1922 Paramount **I.V.

Gloria Swanson in Her Husband's Trademark (1922)

Alexander Naumov in Her Husband's Trademark (1922)

Gloria Swanson

Richard Wayne

Stuart Holmes

Clara Beranger

Lorna Moon

Socialite New Yorker James Berkeley and college chum Allan Franklin are rivals for the hand of beautiful Lois Miller. Berkeley marries her, and fifteen years later, he keeps his wife luxuriously attired as a &quot;trademark&quot; to further...

Sam Wood

Her Husband&apos;s Trademark

She&apos;s a society wife in a New York gilded cage bigger than the Time Warner Center, and her shady Wall Street husband keeps pressing her to charm his business prospects, for as some flowery title card informs us, the toughest negotiator can fall to the flame of a comely miss, or something like that. A college buddy of his still in love with Gloria enters into a Mexican oil leasing deal with him, sending the romantic triangle down to Mexico, where some Mexican bandits in unconvincing pancake makeup menace everybody and Gloria realizes what a chump she&apos;s been. (This is the kind of movie where who she&apos;ll end up with is never in doubt -- the better-looking of the two, of course.) The film was so ridiculous in its portrait of Mexican bandits that Mexico briefly banned all Paramount pictures. There&apos;s little subtlety and Gloria isn&apos;t much more than a clothes horse, but she has some vivacity, and it&apos;s fun to see her at 25 or so playing older and more sophisticated than she was. There&apos;s not a trace of Norma Desmond here, and silly as it is, it&apos;s a handsome production.

She's a society wife in a New York gilded cage bigger than the Time Warner Center, and her shady Wall Street husband keeps pressing her to charm his business prospects, for as some flowery title card informs us, the toughest negotiator can fall to the flame of a comely miss, or something like that. A college buddy of his still in love with Gloria enters into a Mexican oil leasing deal with him, sending the romantic triangle down to Mexico, where some Mexican bandits in unconvincing pancake makeup menace everybody and Gloria realizes what a chump she's been. (This is the kind of movie where who she'll end up with is never in doubt -- the better-looking of the two, of course.) The film was so ridiculous in its portrait of Mexican bandits that Mexico briefly banned all Paramount pictures. There's little subtlety and Gloria isn't much more than a clothes horse, but she has some vivacity, and it's fun to see her at 25 or so playing older and more sophisticated than she was. There's not a trace of Norma Desmond here, and silly as it is, it's a handsome production.

Socialite New Yorker James Berkeley and college chum Allan Franklin are rivals for the hand of beautiful Lois Miller. Berkeley marries her, and fifteen years later, he keeps his wife luxuriously attired as a "trademark" to further his business opportunities, although he has not realized his ambition to become wealthy. Allan, now an engineer, visits the Berkeleys and reveals that he has obtained a large tract of oil land from the Mexican government. Hoping to profit from Allan's enterprise, James accompanies him back to Mexico, and brings the reluctant Lois along to keep Allan interested. When Allan and Lois realize their love for each other, she denounces James for using her as a trophy wife. A Mexican bandit, who covets the American woman, leads his gang to capture Lois at a hacienda, and James is slain during the attack. Allan rescues her, and they escape Mexico by leaping on horseback from a precipice into the Rio Grande.

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Her Husband's Trademark

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