Hovis: Boy on the Bike
This advert for Hovis bread tells the story of a little boy struggling to push a bike loaded with bread up a steep cobbled street. At the top, after dropping off his bread delivery, the boy is seen coasting down the steep hill. Th...
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⭐ Featured Review
"A fine advert for Hovis bread and directed by Ridley Scott, one of the many he ever created before becoming the filmmaker with the greatest eye for detail in countless films. It's cute and alright, as it takes you back to a distant time presenting a young boy and his efforts while pushing his back with a heavy load of bread and the difficulty of it all. Visually great to watch, but effervescent to last as a memory. Sir Ridley seems to reference himself, as the commercial makes something of a retrospective view to his early short film "Boy and Bicycle" (1965). Obviously the ad de..."
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In 2006, it was voted as Britain's favorite advert of all time.
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📖 Synopsis
This advert for Hovis bread tells the story of a little boy struggling to push a bike loaded with bread up a steep cobbled street. At the top, after dropping off his bread delivery, the boy is seen coasting down the steep hill. Th...