The Gruen Transfer
The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a pa...
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"I wasn't quite sure what to expect with the ABC's latest pet project last year, a show centered on the dissection of local and international advertising campaigns. Sounds as boring as dry toast on paper but the production itself is very much aligned with the slick advertising experts that join host Wil Anderson on the panel. The show itself pops and crackles along with a great charm and wit provided by a panel of genuinely interesting people with a broad arc of opinions that spark and contrast within each other really very well. The producing team have done a solid job pulling togeth..."
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📖 Synopsis
The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a pa...