Good Roads

For Cars To Travel On

Here&apos;s an industrial film in which the Ford Motor Company asks for better roads, straight roads, paved roads. It argues that good roads help commerce thrive, bring people together, and are better for the children who don&apos;t have to walk through acres of hip-deep mud every day they go to school.

While other car companies hired outside producers for their industrial films -- General Motors had a relationship with the Jam Handy organization that lasted at least thirty years -- the Ford Motor Company had its own film production unit, advertising its goods, making whatever political points it wished to, or here, telling people they should get the government to invest in better roads. The benefit to a car company was obvious: more and better roads meant autos were more useful, and helped sell them.

Here's an industrial film in which the Ford Motor Company asks for better roads, straight roads, paved roads. It argues that good roads help commerce thrive, bring people together, and are better for the children who don't have to walk through acres of hip-deep mud every day they go to school.

While other car companies hired outside producers for their industrial films -- General Motors had a relationship with the Jam Handy organization that lasted at least thirty years -- the Ford Motor Company had its own film production unit, advertising its goods, making whatever political points it wished to, or here, telling people they should get the government to invest in better roads. The benefit to a car company was obvious: more and better roads meant autos were more useful, and helped sell them.

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Good Roads

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