Loaded: Lads, Mags and Mayhem
In 1994, editor James Brown spotted an opportunity to create a general interest men's magazine in a world fixated on yuppies and the new man. With a team of young hopefuls, they birthed Loaded, a magazine that went on to define th...
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⭐ Featured Review
"Having been around when Loaded and other so called lads mags were more popular with young men than newspapers, this was an obvious watch. However being the BBC it was always going to be coming from a very weird angle. Instead of being a celebration of the magazine and the fun times of the 90's, it ends up being a rather snooty documentary made by feminists who at the time were likely calling themselves "ladettes" in order to fit in with the men, but are now too old to have jumped onto the Only Fans bandwagon, which is the current version of "female empowerment". Despi..."
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In 1994, editor James Brown spotted an opportunity to create a general interest men's magazine in a world fixated on yuppies and the new man. With a team of young hopefuls, they birthed Loaded, a magazine that went on to define th...