Loren Weisman

Many strategies sound good until you try to apply them to an individualized budget, business, or product. I&apos;m Loren Weisman, a Brand Communications and Optics Strategist focused on brand honesty and long term credibility. In this ...

Many strategies sound good until you try to apply them to an individualized budget, business, or product. I'm Loren Weisman, a Brand Communications and Optics Strategist focused on brand honesty and long term credibility. In this video, I'm highlighting how some consultants and so called experts push universal templates and numbers that all too often do not match your reality, your situation, your needs or your budget. Just because something worked once for someone with $2.5 million, doesn't mean it will work for someone starting with $2,500. You may hear a lot of advice that sounds polished but at the same time has nothing to do with your business, your audience, or your goals. Strategies should be built from the ground up with your specific brand, budget, and bandwidth in mind. That requires communication, clarity, and a willingness for someone to actually understand what you're building, not just sharing with you what's trending or popular... which in turn might not relate to you at all.

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The Problem with Copy Paste Business Plans and copycat strategists

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