Direct Mass Selling's Technicolor Harmony

Lowell Thomas

Color Harmony

Chevrolet On Color

Lowell Thomas narrates this Jam Handy film about color. It discusses how the eye works like a camera, how rods and cones work (although he gets some details wrong because we now know better), and how colors of all shades are derived from the three primary colors.

So looking at the credits for this movie, you should notice it was produced by the Jam Handy organization for Chevrolet. They had a relationship that survived in the 1960s. But why should Chevrolet produce a film about color?

Because in the end this industrial film is advertising Chevrolets and the design of the paint jobs and interior tones of the cars. It&apos;s done subtly. You don&apos;t get even the outline of a Chevvy until nine minutes into the film&apos;s eleven minute length. But by the end you know that Chevrolet makes attractive cars because they understand how light and the eye and paint works.

Lowell Thomas narrates this Jam Handy film about color. It discusses how the eye works like a camera, how rods and cones work (although he gets some details wrong because we now know better), and how colors of all shades are derived from the three primary colors.

So looking at the credits for this movie, you should notice it was produced by the Jam Handy organization for Chevrolet. They had a relationship that survived in the 1960s. But why should Chevrolet produce a film about color?

Because in the end this industrial film is advertising Chevrolets and the design of the paint jobs and interior tones of the cars. It's done subtly. You don't get even the outline of a Chevvy until nine minutes into the film's eleven minute length. But by the end you know that Chevrolet makes attractive cars because they understand how light and the eye and paint works.

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Color Harmony

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